Most businesses know the value of SEO.
According to the State of Content Marketing and SEO report from GrowthBar, 91 percent of business-to-business (B2B) marketers say SEO is a top three digital marketing channel for their business.
What’s more, 84 percent use an SEO tool for their content and SEO processes.
What does this tell us? Well, it shows B2B marketers believe SEO is imperative to online success.
You might think SEO sounds like hard work, and you’d be right. However, there are a ton of tools to help with the heavy lifting.
Instead of discussing every SEO software out there, I’m using this post to focus on BrightEdge vs. Ahrefs.
I’ll talk you through a detailed comparison so you can decide which one is right for you.
Ready? Let’s dive in.
Main Points
Here’s a breakdown of this post’s main points:
BrightEdge and Ahrefs are industry-leading SEO tools offering keyword research, backlink analysis, and content optimization capabilities.
While BrightEdge’s feature set focuses more on content optimization and on-page SEO, Ahrefs is perhaps best known for its comprehensive backlink features and on-page SEO focus.
Ahrefs offers plans starting at $99, while BrightEdge tailors its pricing to the precise needs of each subscriber.
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Both BrightEdge and Ahrefs receive generally positive reviews from users, with BrightEdge earning nods for its user support, responsiveness, and software data visualization. Ahrefs users speak glowingly of the platform’s backlink tracking features, keyword research tools, and insightful data.
Capable alternatives to BrightEdge and Ahrefs include Ubersuggest, Moz, and Semrush.
At a Glance: BrightEdge vs. Ahrefs
Both the BrightEdge SEO tool and Ahrefs are popular solutions offering an extensive range of features to boost your organic search rankings.
Which is the better tool for you? Let’s review some of the critical elements of BrightEdge vs. Ahrefs:
Features and Functionality
Both BrightEdge and Ahrefs provide an array of SEO tools, but the choice between them ultimately depends on what you’re trying to accomplish.
BrightEdge: Its notable features include keyword research, backlink analysis, content optimization, schema tagging, vocabulary creator, and more.
Ahrefs: Its top features include keyword research, backlink analysis, site auditing, competitor keyword analysis, rank tracking, and more.
Backlink Analysis
Both platforms offer robust backlink analysis features, providing valuable insights into your backlink profile and those of your competitors.
BrightEdge: BrightEdge backlink capabilities include analysis tools for full backlink profiles and management. Its customizable dashboards let you view or track backlink trends over time and conduct tracking and data analysis for anchor text, category, page score, and more. You can also track domains and get notifications when backlinks are active.
BrightEdge backlink profile tool screenshot BrightEdge vs Ahrefs
The software also integrates with the backlink databases from Majestic and Moz.
Ahrefs: Ahrefs features extensive backlink capabilities and an index of 14 trillion websites. This makes it the most comprehensive index of live backlinks available. It also gives you access to seven-plus years of data.
Ahrefs backlink profile tool screenshot BrightEdge vs Ahrefs
Use the backlink profile to see which sites link to competitors and measure the quality of the links.
Keyword Research
If it’s keyword research you’re after, both tools perform well.
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BrightEdge: The BrightEdge software gives you relevant keywords, keyword suggestions, search volume data, and keyword difficulty analysis.
Brightedge keyword research.
Its keyword report measures changes to the search engine results page (SERP) layout, tracks competitors’ keyword rankings, and provides keyword tracking and performance monitoring.
You can use the keyword reporting feature to get ideas for fresh content. Just click on a keyword to get recommendations for the content you aim to rank for.
Additionally, you can plug your chosen keywords into BrightEdge’s StoryBuilder feature to see how your efforts are paying off. Use StoryBuilder to create data-driven dashboards that offer insight into your site’s performance and inform content decisions.
Ahrefs: This platform’s Keywords Explorer is robust, providing keyword suggestions, search volume data, keyword difficulty analysis, and SERP analysis.
It has an extensive keyword database and helps you identify valuable keywords for your SEO campaigns.
In addition, you can use filters to find and prioritize the best keywords.
Cost
The platforms’ pricing structures differ.
BrightEdge: Pricing for BrightEdge is available by custom quote only, as it tailors solutions to your specific needs and requirements.
Ahrefs: Ahrefs offers more transparency, with pricing plans starting at $99 per month for its Lite package, which is ideally suited to small businesses. Packages scale up in cost through Standard ($199), Advanced ($399), and Enterprise ($999) packages.